Joanna RAK (1)
Adam Mickiewicz University of Poznań, Poland
Karolina OWCZAREK (2)
Adam Mickiewicz University of Poznań, Poland
| Abstract: | This case study, embedded in the theoretical framework of medical populism, investigates how the TVP Info news portal, a public media entity controlled by the ruling party, strategically employed medical populism to cultivate a political community and concurrently legitimize Polish governmental actions amid the COVID-19 pandemic. The research relies on a source analysis of a population of news articles about the pandemic disseminated on TVP Info. The timeframe captures the pandemic during a transition from stringent pandemic measures to a period of eased restrictions, reduced infection rates, and a perceptible shift in focus towards the unfolding war in Ukraine.
The study aims to unpack dimensions of medical populism existing in the narratives throughout this critical period. The analysis reveals the strategic deployment of dramatization, common-sense solutions, expertise invocation, and the dichotomy of “us” versus “them”. It underscores the media’s actions to shape public perception and consolidate support for the government’s response to the pandemic. The conclusions drawn from this analysis contribute to enriching the understanding of how medical populism was wielded as a tool for community-building and justification of government actions during a pivotal juncture in recent history of civil disorder. |
| Keywords: | Community-building efforts; civil disorder; pandemic; medical populism; political legitimacy; legitimacy claims |
| Contact details of the authors: | E-mail: joanna.rak@amu.edu.pl (1)
k.owczarek16@gmail.com (2) |
| Institutional affiliation of the authors: | Poznań Faculty of Political Science and Journalism, Adam Mickiewicz University, Poland (1) (2) |
| Institutions address: | Poland, Poznań 61-614, ul. Uniwersytetu Poznańskiego 5, Poland (1) (2) |